If you think Starbucks is in the coffee business, you're probably brainwashed.
One of the interesting conversations that I had this year was with a franchisee of an Italian coffee brand (Attibassi).
Me: I'm thinking of investing in the Starbucks stock; I think this business will keep growing non-stop for at least ten years.
Him: Dude, Starbucks is not in the coffee business. Hang on. I'll fetch you an…