If you think Starbucks is in the coffee business, you're probably brainwashed.

Photo by USAMA AKRAM on Unsplash

One of the interesting conversations that I had this year was with a franchisee of an Italian coffee brand (Attibassi).

Me: I'm thinking of investing in the Starbucks stock; I think this business will keep growing non-stop for at least ten years.
Him: Dude, Starbucks is not in the coffee business. Hang on. I'll fetch you an

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Business Consultant | Blockchain & Machine Learning-Focused | Zurich, Switzerland | www.alanany.com

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Al Anany

Al Anany

Business Consultant | Blockchain & Machine Learning-Focused | Zurich, Switzerland | www.alanany.com

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