The background music you hear when you enter a restaurant or a coffee shop— There is an entire industry behind this.

Photo by Ivan Bandura on Unsplash

So I head to my favourite coffee place in Zurich. It had quite a cosy atmosphere. The cashier had a friendly face, and we had already exchanged a few conversations before. Then, right before I order a coffee, she asks me, “Hmm, do you have any music requests on Spotify?”